This rich red is like a full-bodied wine that can satisfy even the most sophisticated palates.
2006-10 Merlot Red
$6.99 – $99.99
ADVANCE® INTERIOR PAINT
A premium quality, waterborne alkyd paint that offers a full line of durable high-end finishes ideal for doors, trim and cabinetry.
AURA® INTERIOR PAINT
Aura Interior, with our exclusive Colour Lock™ technology, delivers the ultimate performance for brilliant, rich, and everlasting colour. See colour like you’ve never seen it before – discernibly truer, richer hues that bring a new dimension of beauty to your home. Experience premium performance in Aura paint, which boasts incredible hide, and fade and colour rub-off resistance.
AURA® BATH & SPA
Aura Bath & Spa is a luxurious matte finish designed for high-humidity environments, part of an innovative paint and colorant system that integrates the best technologies to deliver superior durability for any colour along with the promise of long lasting beauty. In addition to using 100% acrylic latex, proprietary resins have been incorporated to give this bathroom paint its extraordinary performance properties.
BEN® INTERIOR PAINT
ben Interior is user-friendly paint for flawless results and puts premium colour within reach. This Zero VOC*, low odor interior paint is an acrylic blended latex flat coating designed for application to a wide variety of surfaces. Produces a decorative and uniform flat finish with excellent hiding.
Waterborne Ceiling Paint is an ultra flat finish designed to hide common ceiling imperfections for a look that is virtually flawless. Engineered with Gennex® Colour Technology.
REGAL® SELECT INTERIOR PAINT
REGAL Select Interior is a trusted brand that is formulated for easy cleaning and great scrubbability in a wide variety of sheens. Regal Paint is the time-honoured tradition of Benjamin Moore paints that consumers have trusted for over 50 years. Now infused with the latest technology from our proprietary Gennex colorant and a new high-performance resin, Benjamin Moore Regal Select paint applies easily and smoothly for beautiful results every time you paint.
ULTRA SPEC® 500 INTERIOR PAINT
Zero-VOC Ultra Spec 500 is a professional-quality interior coating designed to meet the needs of professional painting contractors.
ULTRA SPEC® SCUFF-X® INTERIOR LATEX
A breakthrough, single-component, scuff-resistant latex formula that provides superior scuff-resistance for high-traffic commercial spaces. (Please be advised sheen level appears higher than other interior products.)
AURA® EXTERIOR PAINT
Aura Exterior with our exclusive Colour Lock™ technology provides the ultimate performance for rich, full colour and unprecedented durability.
ben® EXTERIOR PAINT
ben Exterior provides dependable performance with easy application for beautiful transformations.
REGAL® SELECT EXTERIOR HIGH BUILD PAINT
REGAL Select Exterior High Build is a thick, high-build, 100% acrylic formula that bridges small cracks and voids in fewer coats.
ARBORCOAT® PREMIUM EXTERIOR STAIN
ARBORCOAT stains offer superior protection while enhancing the texture and grain of wood surfaces. The solid stain is available in 3,500 Benjamin Moore colours.
FlOOR & PATIO LATEX ENAMELs
A premium quality, quick-drying latex floor enamel with great colour and gloss retention that can be used for interior or exterior surfaces.
Choosing an Interior Paint Finish:
Put the finishing statement on your paint colour of choice by selecting a sheen that enhances the look of the surface. Sheen, or paint finish, is a measure of how much light reflects off a painted surface, resulting in gloss—or a lack thereof. Consider some of the common sheen uses listed below, or break from tradition and get creative with sheen. While some types of paint finishes may work better in certain areas than others, Benjamin Moore’s legacy of innovation ensures that our portfolio of products delivers premium performance across the sheen spectrum.
SHEEN AND GLOSS 101
Sheens and glosses range on a scale from no shine to high shine. Different levels of sheen can affect how colours appear and add dimension to rooms. While there are many different types of sheen, you are most likely to see these seven key interior Benjamin Moore paint finishes during your painting journey:
- Low Sheen Eggshell
- High Gloss
If you’re stuck on sheen, ask us to recommend the best finish for your project, we’re happy to help!
Flat paint is a term for a finish that does not reflect light, resulting in no sheen at all. This lack of reflection allows more paint pigment to come through, is more forgiving of flaws and allows for excellent hide, creating a uniform surface.
Similar sheens you may see in our portfolio are ultra flat or ulti-matte. These are close to flat in that there is very little sheen, but you may find slight differences between the three. We can help you determine the sheen you need.
Use caution when considering flat paint in high-traffic areas that require frequent attention. Stains are harder to remove from low-sheen paint, and constant rubbing or cleaning can result in burnishing.
Matte is more reflective than flat and is also great for minimizing surface imperfections, while providing a durable finish.
Ulti-Matte finish is nearly as shine-free as flat, again providing excellent hide and depth of colour, with slightly more durability. Regal® Select Interior Ulti-Matte is a professional painter favourite for its ease of application and smooth feel after drying. Ulti-Matte finish paint also withstands frequent washing, even when applied in busier areas like hallways and family rooms.
An ulti-matte look lends a luxurious touch to many interior spaces, including bedrooms and dining rooms. Bathrooms and areas that are exposed to more moisture can be painted in an ulti-matte finish using Aura® Bath & Spa, which was designed to achieve exceptional durability, colour retention and mildew resistance in high-humidity environments.
LOW SHEEN Eggshell Paint
This waterborne interior Low Sheen Eggshell Finish provides the washability of a semi-gloss in a softer sheen, based on a proprietary cross-linking acrylic resin that tints on the Gennex® zero VOC colorant system.
Eggshell finish, a perennially popular with professional and DIY painters alike, has a low-sheen reminiscent of flat or ulti-matte, but it is infinitely more durable than its namesake.
Widely available in a variety of Benjamin Moore interior paints, eggshell (and its comparable—but not exact—sheen sibling, low lustre) provides an easy-to-clean, nearly shine-free finish, suited for most areas of a home, including family rooms and hallways. While it reflects more light than flat or ulti-matte finishes, its soft glow casts colours beautifully, especially in Aura® Interior Eggshell, our most premium paint, a great choice for your most-loved spaces.
Often confused with other finishes, the difference between eggshell and satin paint is that satin delivers a higher gloss, while offering better stain resistance and durability than lower sheens, including eggshell.
Satin paint is ideal for areas that crave definition. Use its distinctive lustre to highlight windows, shutters, trim and even interior doors. Also in this category is soft gloss paint, which, while not an exact match for satin paint, offers a similar higher-gloss, better-durability finish.
A pearl finish is a medium gloss that maintains high durability. Both beautiful and easy to clean, a pearl finish lends dimension to trim while being optimal for walls in high-traffic areas. Regal® Select Interior Pearl has a finish that can be used everywhere from wainscotting to doors, and offers mildew resistance for high-humidity areas.
When choosing this finish, make sure you follow manufacturer’s application tips and paint carefully, as paint with a pearl sheen is more susceptible to showing lap marks and other painting flaws.
The luminous look of a semi-gloss paint is perfectly suited to highlight the architectural details of your home and create dimension on millwork, trim, and doors. Semi-gloss is available in most Benjamin Moore interior paints, but we especially love the look of ADVANCE® Interior Semi-Gloss; it cures to a smooth, furniture-like finish, and its glossy look makes it one of the best paint finishes for kitchen cabinets.
High Gloss Paint
Offering a mirror-like finish, high gloss sits on top of the sheen chart. This finish, offered in some paints such as ADVANCE® Interior High Gloss, is extremely durable and offers elegant shine. It is easy to clean, stain-resistant and will add a stunning look to doors, trim, and even a high-traffic kitchen.
Many interior designers (and adventurous homeowners) like to experiment with high gloss paint in unexpected areas, such as the ceiling or an accent wall. Keep in mind, however, that high gloss paints require careful application and preparation best left to a professional painter. If you’re committed to a DIY-approach, practice your technique and prime any surfaces to ensure they are even and clean prior to paint application. Since a gloss finish reflects light and can accentuate blemishes, avoid using it on areas that are not completely smooth.